We are a boutique communications firm based in Canada, specializing in telling your unique story and managing your media narrative effectively. Through authentic, personalized relationship management, we build the brand image and reputation you need to elevate your business.
WELCOME
We provide full-service public relations support. Sophie and her team have experience managing careers, hosting events, and generating media globally. SAPR is a boutique public relations and communications firm in Canada with over 20 years of experience. We assist our clients with brand innovation, public relations, internal communications, media training, strategic planning, and more. Our team has experience in fashion, entertainment, and the beauty industry, and we also possess unique knowledge and expertise in the growing CBD industry, including its challenges and guiding legislation.
Sophie Armstrong has worked in the fashion, music, and entertainment industries as an entertainer, artist, artist coach, and speaker for the past twenty years. She is a recipient of Global Television’s Women of Vision Award and the Women of Inspiration Arts & Culture Award, and she is a member of the Canadian Public Relations Society.
WHAT WE DO
In today’s fast-paced world, brands must continuously innovate their offerings and communication strategies to stay ahead, anticipate customer needs, and maintain relevance. Setting your brand’s intention is something we’re passionate about! Our expertise lies in crafting long-term marketing strategies, developing new ideas, and sharing them in innovative ways. What will drive sales and increase earnings? What will keep your brand on top and customers engaged? We’ll help you discover strategies to elevate your brand, build trust, and enhance your reputation—aligned with your authentic style and vision.
SERVICES
Media Relations + Communications strategies
PARTNERSHIPS
BRAND INNOVATION
Using the right language is essential to conveying your brand identity and style. Paired with the right videos and images, impactful wording plays a crucial role in defining your purpose and engaging the right audiences. Language reveals your brand’s tone, culture, and DNA. We offer support with press releases, speech writing, advertorials, biographies, advisories, and key messages.
Both earned and paid media have pros and cons regarding the control over your brand message and associated costs. Each campaign is unique and tailored to help you achieve your goals.
Nurturing key audiences essential to your success requires time and effort and is vital for building lasting relationships and a strong reputation. Hosting events and workshops, partnering with other companies or organizations, cross-promoting, and participating in industry events are just a few of the strategies we use to engage your audiences and generate both social and traditional media coverage. We assist with concept development, crafting key messages, identifying relevant audiences, and negotiating contracts for your event.
Whether you’re a seasoned speaker or need support in preparing to share your story with the world, speaking at industry events is a powerful way to enhance your public relations and grow your business. We provide media training to help you excel in interviews and speaking engagements, consult on the most suitable opportunities, and broker those contracts.
Partnering with other brands and organizations is an excellent way to enhance your profile, reach a broader audience, and build brand awareness and community presence. Selecting the right partnerships is essential to developing and protecting your brand’s reputation. We work closely with you to identify opportunities that align with your brand and facilitate those relationships.
Public relations has expanded across new platforms beyond the traditional PR model, with content now created and shared rapidly by anyone. Generating positive feedback across multiple media and social media channels is essential for business growth. We develop customized plans that target key audiences and drive results. While traditional PR once focused heavily on attracting mainstream media, today’s landscape offers many more options. We integrate traditional public relations, online campaigns, influencer collaborations, event-driven partnerships, and relationship-building events—tailored to meet your specific goals.
Speaking engagements and media Training
UNIQUE MEDIA ENGAGEMENT STRATEGIES + EVENTS
PAID MEDIA PLACEMENTS
WRITING SERVICES
TESTIMONIALS
