Sophie is a wife, mother of 3, former world renowned violinist and performer, and public relations practitioner with a passion for serving.

Sophie Armstrong Public Relations is a boutique firm that provides full service public relations support. Sophie and her team have experience managing careers and hosting events globally. SAPR is a boutique public relations and communications firm in Canada with over 20 years of experience. We assist our clients with product launch and activation event concept and strategies, key relationship building, brand innovation,  internal communications, long term strategic plans. We have experience in fashion, entertainment, the beauty industry and our team also has unique knowledge and expertise with the growing CBD industry and with its unique challenges and guiding legislations.

Sophie creates unique strategies for her clients that takes the connections and creates the relationships with your key audiences- they media, your customers, partners, and influencers you require  and reaches the heart with authentic connections that will last. 


Sophie has worked in the fashion, music and entertainment industry as an entertainer, artist, artist coach, speaker for the past twenty years. Sophie has, time and time again, launched events, festivals and her own career in multiple countries and achieved her own media for much of her career.  With a certificate in television presenting & autocue from TV Pro Casting Sydney Australia (1999) and acting for camera skills Levels 1-4 from the National Institute of Dramatic Art (NIDA) Australia, (1997),  Sophie enjoys media training her clients and also has a certificate in Public Relations and Communication Management Extension Certificate, Mount Royal University Canada (2023). Sophie is an award recipient of the Global Television’s Women of Vision Award, The Women of Inspiration Awards, Arts & Culture Award and is a member of the Canadian Public Relations Society.  


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